Fractional marketing services for UK SMEs
MARKETING IMPACT BEYOND THE NORM
THE PROBLEM WE SOLVE
Business leaders often grow frustrated after various attempts at building an effective marketing team — junior hires, expensive hires, consultants and agencies — only to face either a lack of direction or minimal progress.​
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All action, no strategy.
Or all strategy, no action.
And never any accountability for results.
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Success requires clear thinking, strong hands-on execution, and unbiased evaluation of ROI. Traditional resource models typically fall short in one of these areas, and jumping between them can be an expensive way to find out. ​
That's why we created Framework Twelve - a better way for ambitious SMEs to build a high performing marketing team.
ABOUT US
Framework Twelve is a team of high calibre Marketing Managers, led by an accomplished CMO, working with UK SMEs who want to invest in marketing-led growth.
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From Fractional CMO services to all-inclusive Marketing Management, we deliver category leading strategy, execution and results.
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Fully embedded in your business as part of your team, we apply an evidence-led approach to build your brand and grow your sales. We remove the guesswork from marketing success, at a fraction of the cost of traditional options.
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Over the course of twelve months, we'll change the way you look at your marketing and how it can influence business growth.
THE PROOF
Recent results include
50% year-on-year increase in lead volume while reducing marketing costs by 20%.
130% year-on-year growth in sales, with marketing spend kept below 5% of total sales.
Securing £4.5 million in pre-orders within four hours of a product launch, without any ad spend
RECENT CLIENTS
OUR APPROACH
Strategies based on science, creativity where it counts ​
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For many businesses, the real impact of their marketing remains a mystery. And the truth is, most of it simply doesn't work. Why? Conventional wisdom isn't based on research, 'best practice' is full of assumptions, and therefore many experienced marketers make basic mistakes, wasting time and money, without knowing it.
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That's why without exception, we take an evidence-led approach to marketing, using real data - not guesswork, intuition or the latest trends - to make decisions and drive growth.
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Our team apply a methodology and suite of tools grounded in decades of marketing science and refined by our CMO over 10+ years. They remove the mystery from marketing strategy, creating and delivering plans backed by proof to accelerate progress and maximise results.
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MEET OUR FOUNDER
Framework Twelve is led by Rich Webley, an award-winning Chief Marketing Officer (CMO) specialising in providing fractional leadership for UK SMEs.
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A Fellow of the Chartered Institute of Marketing with a Master's Degree in the field, Rich combines scientific rigour with 20 years of operational experience to create and execute marketing strategies that build brands and grow sales.
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"Rich and his teams progressed through projects at a mind-blowing pace whilst playing a major role in helping the company to achieve substantial growth"
CHIEF FINANCIAL OFFICER, GOZNEY OVENS