The Outsourced Marketing Team for Manufacturers
MARKETING IMPACT BEYOND THE NORM
THE PROBLEM WE SOLVE
Manufacturers face a unique marketing challenge. High-quality technical content is non-negotiable, buying cycles are complex and multi-layered, and proving marketing ROI is notoriously difficult.
Many business leaders in manufacturing SMEs grow frustrated after repeated attempts to build an effective marketing function — from junior hires who need constant direction, to expensive senior hires who avoid hands-on work, to consultants and agencies who don’t truly understand the sector. Despite the investment, the result is often the same: minimal progress.
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All action, no strategy.
Or all strategy, no action.
And never any accountability for results.
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Success requires clear thinking, strong hands-on execution, and unbiased evaluation of ROI. Traditional resource models typically fall short in one of these areas, and jumping between them can be an expensive way to find out. ​
That's why we created Framework Twelve - a better way for ambitious manufacturers to plug in a ready-made, high performing marketing team that understands your world.
ABOUT US
Framework Twelve is a ready-made, high-performing marketing team built specifically for manufacturers in the UK. We plug the gap between strategy, execution, and results — offering end-to-end marketing leadership, delivery, and accountability at a fraction of the cost of building an in-house team.
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Led by a seasoned CMO and powered by expert Marketing Managers, we combine evidence-led strategy with hands on management to drive real growth. ​Over the course of twelve months, we'll change the way you look at your marketing and what it can do for your business.
THE PROOF
Recent results include
50% year-on-year increase in lead volume while reducing marketing costs by 20%.
130% year-on-year growth in sales, with marketing spend kept below 5% of total sales.
Securing £4.5 million in pre-orders within four hours of a product launch, without any ad spend
RECENT CLIENTS
OUR APPROACH
Strategies based on science, creativity where it counts ​
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For many businesses, the real impact of their marketing remains a mystery. And the truth is, most of it simply doesn't work. Why? Conventional wisdom isn't based on research, 'best practice' is full of assumptions, and therefore many experienced marketers make basic mistakes, wasting time and money, without knowing it.
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That's why without exception, we take an evidence-led approach to marketing, using real data - not speculation, intuition or the latest trends - to make decisions and drive growth.
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Our team apply a methodology and suite of tools grounded in decades of marketing science and refined by our CMO over 10+ years. We remove the guesswork from marketing strategy, creating and delivering plans backed by proof to accelerate progress and maximise results.
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MEET OUR FOUNDER
Framework Twelve is led by Rich Webley, an award-winning Chief Marketing Officer (CMO) specialising in providing fractional leadership for UK SMEs.
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A Fellow of the Chartered Institute of Marketing with a Master's Degree in the field, Rich combines scientific rigour with 20 years of operational experience to create and execute marketing strategies that build brands and grow sales.
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"Rich's teams progressed through projects at a mind-blowing pace whilst playing a major role in helping the company to achieve substantial growth"
CHIEF FINANCIAL OFFICER, GOZNEY OVENS